The Diplomatic Bishop

The Bishop moves diagonally across the board and represents a shrewd force. Yet throughout the game, the Bishop stays committed to a color and stays withing it's boundaries. 

I have professionally worked as an Account Executive in agencies and helped develop several campaigns for multiple real time clients. Given here are some campaigns I've played a key role in as an AE

 

 

 

 

 

Scoopsies is a craft ice cream start-up based in Boston. Known for it's wonderfully nutty (pun intended) flavors like Sweet Potato and Toasted Marshmallow, Scoopsies came to us at AdLab for help in increasing brand awareness and social media presence. Given below are some social media campaign executions done for the client. 
Copywriter: Sabah Zaman | Art Director: Iona Holloway

 

I worked for a year as an Account Manager at PAD Integrated Communications creative agency based in Hyderabad. I worked on clients as diverse as pharmacy to industrial fans. Following are some examples of work made for and used by real clients. 

 

 

 

 

 

Dr. Reddy’s Laboratories is a global pharmaceutical company based in Hyderabad, India. We developed posters for Dr.Reddy’s recruitment initiative which intended to attract talented recruits. The objective was to appeal to the millennials and portray Dr. Reddy’s as the attractive and innovative work environment it is. The series of posters in this campaign were displayed in universities all over India.

 

 

 

 

 

 

Dr. Reddy’s wanted more employees to use i-connect which was a scientific platform designed to make work easier.  Therefore we designed an internal corporate communications campaign titled “Make Life Simple”. We used easy, everyday tips meant to make life simpler and associated the same with i-connect. This campaign was well received employees loved the little tips we had on our posters. 

 

 

 

 

 

 

Gambit is a service offered by Infionic (IT Company) to train people and give them the skills required to survive in the IT industry. Our approach in these posters was to talk about how education isn’t enough and Gambit gives you that additional edge to succeed. 

 

 

 

 

FixMySys.com is a remote computer repair service offered by a company called Choice Technologies Pvt Ltd. This campaign was launched to introduce the service to the market. In our posters, we used an all-text approach, without directly talking about the product in order to incite curiosity and get people to visit the website. 

 

 

 

 

 

 

 

 

 

 

These posters were a follow-up after the introduction of FixMySys.com. The idea behind this approach is that people have to no longer worry about PC problems with the help of FixMySys.